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Creative Team Andy Grant, Asheen Naidu, Kooichi Chee, Danielle Tong, Yashanti Yap, Zachary Desker, Chua Weiyang

Client Standard Chartered Bank

Date 2022-08-01

Filed Under Integrated, Digital, Print, Film



Series 5 - Standard Chartered Bank

The 5th series for Standard Chartered’s global brand message of Here For Good. Both films drive home the message that where others see problems, we see potential.

Accelerating Net Zero film show how we see potential in the cities of our world. That's why we're tackling climate change now, mobilising USD300 billion to accelerate the transition to a net zero world, making sure the cities of the future are more sustainable.

Lifting Participating film show how we see potential in the youth of the world who have been overlooked. That’s why we are empowering young people from low-income communities to learn, earn and grow, helping them realise their full potential for a much better world.

Harsh realities of the world are being juxtaposed with beautiful surreal glimpses of hope for a better tomorrow. The CGI technique is used to demonstrate how Standard Chartered always sees the potential in the hard circumstances we find ourselves in.

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